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Be Clothing Co.
Calgary, Alberta
Brand Refresh • Apparel Design • Art Direction
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Be Clothing Co is a company with a mission, and you know us and our penchant for working with businesses with missions! We were captivated by the product’s raison d'être: to create a better and more harmonious world for the next generation - a world full of compassion, kindness and love. The biz sells apparel with heart: each sweater adorns a different affirmation, specifically for the gal wearing it. Added product details, like the ‘you matter’ tag, were affixed to the products in a way that faces only the wearer to help remind them their value as they go about their days.
A million thanks to Up & Away Studios for capturing the magic we envisioned with these beautiful photos.