This notorious dessert lover’s paradise approached Millie with a mission to completely design their 22-SKU CPG line for their expansion into stores across Canada.

The palette build-out was a modern interpretation of the retro Demetres logo colours, meant to call to mind childhood birthdays past and the pop of a confetti cannon. We made sure each colour worked in cohesion with Demetres’ rich cherry red, making the whole palette, not only joyful but delicious and tempting.


The CPG expansion developed into a being of its own. The request was to make each flavour look ‘delicious’ so not any old illustration style would do. We meticulously sketched each ingredient of all 22 flavours and enlisted the help of local artist Stephanie Molnar to hand paint the artwork. The result is a mouthwatering showcase of flavours that stand apart from their competitors on the shelf.

Thanks to Kayvan & Karen for your endless enthusiasm and freezer full of pints. Thanks to Natasha Nicholson for the beautiful photography.