Bayfield Provisions is a trusted name in the grocery aisles of Toronto. As they expanded their product line into more boutique grocery stores nationwide, they enlisted Millie for a full package redesign.

We looked at the project from flap to flap; changing the zip-top pouch packaging their granola was housed in, to a fully compostable and recyclable box with a custom diecut to showcase the breakfast goodness within.

We built out the typography, colour palette and illustration suite to give the brand a 180-degree switchout on the shelf. More on this project coming soon.