Studio Millie is a brand identity and strategy studio that loves to colour outside the lines.

Studio Millie is led by Caitlin Wharton a creative director and brand strategist with 15 years of growing businesses that are no longer the small fries but perhaps not yet the big fries. Studio Millie takes on a very select body of work for businesses whose passions align: a love for all things that make you happy and well. From health & wellness brands to do-gooder and feel-gooder brands, if this sounds like you and you’d like to create or scale your non-boring brand, let’s chat.

Let’s work together

The Strategy

Brand Positioning
Rebrand Repositioning
Audience Clarity
Brand Audits
Brand Architecture

The Design

Logo + Visual Identity
Website Design
Digital Marketing
Experience Design
Interior/Exterior Signage
Art Direction
CPG Packaging Design

The Words

Brand Voice + Guidelines
Copywriting
Messaging Framework
Vision, Mission & Values

Smart People Trust Us

Select Projects

Pop Pie Co.

Ember Wellness

Stella Jean’s Ice Cream

Wednesday Co.

Feel like infinite scrolling?

More projects this way →

  • Was referred to Millie a few years back and since then have used them exclusively. They are truly best in class. Responsive, friendly and amazing design work. Can't recommend enough, will be using them as a pillar of our strategy indefinitely.

    Thomas Walker, Wildpack

  • Studio Millie has been a key player in bringing to life the vision I had for my business. From branding to web design to printed materials and more, Studio Millie has been an incredible partner. They are fun, relevant, and deliver on their promises with each project. So happy to work with them and hope to continue for many years

    Kathryn Smith, Yoga off East

  • I could go on about the quality of the work, but you can see that for yourself. What you cannot see is the brilliant and committed people behind the work: I have never laughed, thought harder, and felt more feelings than I did during the branding process. They makes a difference not just through incredible design, but also through supporting you to be the most incredible articulation of your vision within your brand

    David Ogle, Dose Coaching